"Snowmobile uses multiple layers of security designed to protect your data including dedicated security personnel, GPS tracking, alarm monitoring, 24/7 video surveillance, and an optional escort security vehicle"
The data is encrypted, so that part is really just to impress the commoner.
Hahaha, you got me there. Althought, to be fair, Snowmobile is an entirely different product category. Same problem, different scale of solution. It's like Starbucks coming out with a truck solution, when all you wanted was a Venti.
Interestingly, Starbucks does have both a trailer solution and a shipping-container solution. The former is parked out front when the actual store is undergoing refurbishment. The latter is seemingly air-dropped into neighborhoods like Northglenn, CO and Ballard, WA.
Coincidentally, Starbuck's first shipping container store is just a mile or two from Amazon's first use of the Snowmobile.