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It's called tilt-shift effect, it's usually simulated by adding two blur bands on the top and bottom of the image. It can be done with a special kind of camera lens, but it's not usually done that way because of their price.



Why would they do that in this case though?


Almost certainly stylistic effect. It has the result of making a life-size scene appear to be a model.

This is a promotional, rather than informational video, for the most part. Style matters.




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