Thinking the same, this is not really an on-demand consumer focused service.
> "A high-tech garbage service may sound ridiculous to the uninitiated. But it’s no joke to customers like WeWork, Whole Foods and SoulCycle that have signed multi-year contracts ..."
> "TC: How do you charge? One fee for an unlimited number of on-demand pick-ups per month?
GL: We establish yearly contracts, charging so much per month for an office space after we do an audit on the business and establish that it generates, say, 50 bags of garbage in a set amount of time. Everything above that then is extra."
It's an unwritten societal law. Just like every coffee stand must include some sort of pun in the name, every news article about a startup must phrase the business model as $"{existingStartup} for {unrelatedProblem}."
