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Google is trying to get 100% of the spreadsheet market with the goal of selling ads and maybe some corporate subscriptions.

If successful, they will destroy a vastly larger market (commercial spreadsheet software). Google would rather have 100% of a small pie than 0% of a big pie.

Similarly, Diabetes Cure, Inc would rather have 100% of the diabetes cure market than 0% of the insulin market, even if the latter market is bigger.




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