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Imgur has a pretty different product, and honestly - this might lower their traffic, but increase revenue (like the author mentioned).

I have friends who visit imgur regularly, and it's what I would consider a meme platform. Although, I personally use it to just share photos.

Reddit's natively hosted app, is likely why they need increased investment. Honestly, I see why Reddit wanted their own natively hosted images, but I can't see how this will increase their revenue or help them succeed.




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