I view it like a private school. If you don't like the school then one option is to leave. No one is forced to use facebook. Leaving though is hard. And I'm assuming you'd rather use it but have some sort of do not track. I don't see that happening because their main source of revenue is you the user. So if you want to change the world by limiting Facebook's reach then leave the service. And convince others to do so as well. Or innovate a model whereby a social network could sustain itself without monetising it's users.
I think you completely missed the point of my last post. I don't use Facebook, but that doesn't exempt me from their surveillance efforts, or the societal effects of their massive reach.
If it was as easy to avoid as you seem to believe, I wouldn't have as much of an issue with it.
