24 billion in the bank (cash, cash equivalents and marketable securities), revenue up 2 billion ~10% from 2008. So brave [1]
And they of course started the project by hiring the DARPA grand challenge winners. Which, yes, corporations can refine original research, but it's very rare they try something new. And if they do try something new, it's incredibly vulnerable to being defunded. Google is exceptional, kinda. I hope they'll get more milage out of their special project than bell labs did.
And more to the point, the kodak example is key. Kodak made money selling film. Digital cameras were a direct threat to selling film. Google can do some interesting things, but if anything useful is a direct threat to ad revenue, it'll be killed.
And they of course started the project by hiring the DARPA grand challenge winners. Which, yes, corporations can refine original research, but it's very rare they try something new. And if they do try something new, it's incredibly vulnerable to being defunded. Google is exceptional, kinda. I hope they'll get more milage out of their special project than bell labs did.
[1] https://www.sec.gov/Archives/edgar/data/1288776/000119312510...
edit
And more to the point, the kodak example is key. Kodak made money selling film. Digital cameras were a direct threat to selling film. Google can do some interesting things, but if anything useful is a direct threat to ad revenue, it'll be killed.