And what will happen to these companies as more people start blocking ads? Apple introduced an ad blocking framework into iOS a year or two ago and this year they are going even further with blocking tracking cookies and letting users default to reading view.
So sure the "unwashed masses" will see ads but ad buyers are going to start losing their most affluent audience - the people who are willing to pay not to see ads whether it be buying an iPhone or subscribing to ad free services.
Well, you start making your own ad blocker to block their ad blockers. And then you charge people money to see content if they're using third party ad blockers.
So sure the "unwashed masses" will see ads but ad buyers are going to start losing their most affluent audience - the people who are willing to pay not to see ads whether it be buying an iPhone or subscribing to ad free services.