I don't think you should worry about overreacting. I'm working on an e2e encrypted sync/backup service right now and I would never dream about pulling off such a move. But I'm a pussy and not a "fierce businessperson". Long story short, Amazon can afford to not give a fuck about losing the trust of the users of one of their small sattelite services, maybe you should consider a business whose trustworthiness affects their bottom line.
