I fear now an entire generation (Gen Z) grows up with services like Youtube, Musical.ly, Spotify and iCloud/GoogleCloud for their photos.
They never interact with images and audio files, they don't know about metadata at all. They don't use notebook or a PC. They are vendor locked to iOS or Android. They are not dumb, but less and less have the initiative search around and try out new things outside the box. They stay inside their apps, they don't know the vast web outside that can be searched with Google search engine. (it depends on parents and schools to inspire them to try out more)
It's not like the previous generation of people all explored the vast web. They didn't. They didn't even use it until relatively recently.
The percentage of those that are intrigued by technology and have the wanderlust to explore the digital landscape are probably exactly the same (perhaps more now) as the previous generation. Those people that you refer to as "vendor locked" now would never have even used computers in the past generations, or used them only for Office apps.
They never interact with images and audio files, they don't know about metadata at all. They don't use notebook or a PC. They are vendor locked to iOS or Android. They are not dumb, but less and less have the initiative search around and try out new things outside the box. They stay inside their apps, they don't know the vast web outside that can be searched with Google search engine. (it depends on parents and schools to inspire them to try out more)