I would say Software as Experience is already here, and has been for a long time.
SaE is when, instead of buying online with a credit card, you are courted by attractive sales people and consultants, get wined and dined, receive beautiful reports to show your boss, get a nice pen and a bottle of wine perhaps, and participate in workshops facilitated by said attractive consultants. This makes you feel like an important person in charge of an important project.
SaE is when, instead of buying online with a credit card, you are courted by attractive sales people and consultants, get wined and dined, receive beautiful reports to show your boss, get a nice pen and a bottle of wine perhaps, and participate in workshops facilitated by said attractive consultants. This makes you feel like an important person in charge of an important project.