>The kind of art that large corporations buy isn't what any artist actually wants to make.
I think that's exactly what they are suggesting. Make art that will sell, not art that artists want to make. Methodically approach art to appeal to a specific niche (be it corporate clients, government orgs all the way down to stay at home moms and anime fans). You could argue that at that point it isn't really "art", but that's kind of the idea. Take art out of it and sell a product to appeal to a certain market.
I think that's exactly what they are suggesting. Make art that will sell, not art that artists want to make. Methodically approach art to appeal to a specific niche (be it corporate clients, government orgs all the way down to stay at home moms and anime fans). You could argue that at that point it isn't really "art", but that's kind of the idea. Take art out of it and sell a product to appeal to a certain market.