I agree. No bullshit support for Linux / *BSD is a huge selling point for Intel video. If Intel made a dedicated video card that packed more performance (and I don't even care about matching NVidia) I'd probably buy it.
I can't dispute that Intel video is simple and that's nice, but that's a failing of NVidia and AMD, who happen to be the primary discrete GPU manufacturers, and not an indicator that integrated graphics is a good idea.