> This is true less frequently. Facebook used to be a good organic channel to build, but now FB is forcing more payments, by forcing ads to FB pages, and then again for boosting posts on those pages. Plus, the costs are rising.
Less frequently than what? Keep in mind the OP I was responding to apparently didn't see any value to Facebook over email/texting. The fact that Facebook is willing to degrade its service even to be slightly better than managing an email list in return for higher ad revenue isn't particularly relevant to that.
> I experienced this too, but I also had a controlled test, since I wanted to track down some high school friends who weren't on Facebook. Turned out not to be so hard, and caught up with a bunch of other old friends along the way. :)
> Sometimes the alternatives offer other advantages we don't see if we frame the problem as replacing what we have now exactly.
That's great, but it has nothing to do with the value of Facebook's in-band discoverability over email/texting.
Less frequently than what? Keep in mind the OP I was responding to apparently didn't see any value to Facebook over email/texting. The fact that Facebook is willing to degrade its service even to be slightly better than managing an email list in return for higher ad revenue isn't particularly relevant to that.
> I experienced this too, but I also had a controlled test, since I wanted to track down some high school friends who weren't on Facebook. Turned out not to be so hard, and caught up with a bunch of other old friends along the way. :)
> Sometimes the alternatives offer other advantages we don't see if we frame the problem as replacing what we have now exactly.
That's great, but it has nothing to do with the value of Facebook's in-band discoverability over email/texting.