I remember reading an article a few years ago about Facebook doing this. It's also why some merchants will ask for your phone number, even if you pay in cash. With your phone number, the merchant can identify you. In Facebook's case, they know what ads they show you online, then they can tie any subsequent purchases tagged with your phone number back to your FB account.
Sounds like another company claiming credit for something it didn't actually do.
facebook showed me ChristianMingle ads for years despite marking myself as agnostic. I have a fair amount of experience with the Ad-words network and all I can see of facebook's ad network and target is that it sucks. I've never seen any place I've worked have much success deriving any meaningful value from facebook ads.
What if ChristianMingle was OK with attracting agnostic to their site? I mean, you don't have to be Christian to want a partner and agnostic can also be synonymous with open.
I would guess that Christian Mingle specified an age/location target, and assumed the name would filter out non-Christians from clicking(and therefore the company wouldn't have to pay).
