You're missing the point - the point is that the value of a product to the customer is how they imagine it will positively impact their life, not necessarily the technical specifications of that device.
By rephrasing the technical prose in more human terms, it's more imaginable how an iPod can 'improve' your life - even if you personally disagree with the conclusion.
When marketing to a wide audience, appeals to lifestyle image are often more effective than appeals to reason. That's very much part of why Apple has been so successful.
By rephrasing the technical prose in more human terms, it's more imaginable how an iPod can 'improve' your life - even if you personally disagree with the conclusion.
When marketing to a wide audience, appeals to lifestyle image are often more effective than appeals to reason. That's very much part of why Apple has been so successful.