It's called HTML, and it's been around for a number of years.
If you don't put 12 megs of JavaScript on it and five auto playing video ads… you'd be surprised how fast web pages can be.
This isn't a problem that "needs" solving. It's not like it's impossible or even difficult to make a fast loading pages with the existing technologies. The people who didn't care before or just outsourcing it to someone else who doesn't care about them and everyone's losing in the process.
You're missing the point. Once you've clicked on the link, it's too late. Putting an icon on the link that says "this isn't one of those bloated pages" seems useful, particularly for people on slow connections.
In theory, someone else could create another standard and write browser extensions to put an icon on links that meet that standard.
The HTML standard doesn't help with this, not by itself, anyway.
> The people who didn't care before or just outsourcing it to someone else who doesn't care about them and everyone's losing in the process.
There's probably another factor involved: The people who actually build the sites rarely have final say on their content. They usually report to a VP of marketing who is non-technical and who doesn't care about load time but does want as much bling and ad revenue as possible.
If you don't put 12 megs of JavaScript on it and five auto playing video ads… you'd be surprised how fast web pages can be.
This isn't a problem that "needs" solving. It's not like it's impossible or even difficult to make a fast loading pages with the existing technologies. The people who didn't care before or just outsourcing it to someone else who doesn't care about them and everyone's losing in the process.