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Rich snippets is the catch all for everything else.

You can see a preview for what that means by checking out Wikipedia's traffic decline over the last 3 years or so.




To be fair, at least in wikipedia's case, that's potentially a good thing. Wikipedia isn't ad-supported, so having their data hosted elsewhere isn't actually a problem (as long as credit is given and so donations continue), because it becomes less expensive for them to host.




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