AMP is Google's latest attempt to build a walled garden. It's more dangerous to the web than Facebook's WG because of Google's near-monopoly on search. AMP does indeed need to die in a very hot fire.
And in the long term, it's high time somebody built a less creepy, better functioning search engine.
I am aware Bing also supports AMP, but reducing Google's dominance in search data is key on preventing them from determining web design going forward.
DDG uses multiple sources, including Bing and Yandex. They also have their own efforts like their knowledge graph-type data features, which are open source and can be contributed to.
Bing user here. I switched a few years ago when I finally got sick enough of Google's many creepy abuses of power.
It's just as good. As others have noted, Google's search is only good when you're signed in. Because they use all that data to personalize the results.
And in the long term, it's high time somebody built a less creepy, better functioning search engine.