> The article is inspired by the book “Universal Design principles” by William Lidwell.
The book doesn't talk about this specific design principle. But the same author has a course at Lynda.com where he explains exactly that, giving the same name and using the cake mix as an example, too.
The book doesn't talk about this specific design principle. But the same author has a course at Lynda.com where he explains exactly that, giving the same name and using the cake mix as an example, too.
But Dan Ariely is probably the first guy that came with the idea: https://www.youtube.com/watch?v=jkaWYKlnli0 also with the cake example.