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So, let me get this straight: they expect to able to be a viable advertising outlet for brands, despite having no demographic targeting besides a rough guess at geolocation?

Hey, cool.

Good thing you're paying Google and Amazon about $200 million a year while your user growth plateaus!




They can analyze which stories you look at and subscribe to, which branded lenses/stickers you use, and I'd be surprised if they weren't using facial recognition to analyze selfies to look for age/gender/etc data


None of which brands buy on.


Facebook could monetize snap so much better.




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