Name, without looking, the cheapest alternative to Github, or Basecamp, or Trello.
Do you use any of them? No, you don't. Because you do not make decisions primarily based on price.
You may think customers, in aggregate, primarily make decisions based on price. You'd be wrong. You're going up against a lot of empirical economics research conducted by, among others, SaaS companies, where they hire someone to tell them to double the prices and that results in 2X the revenue plus or minus 10%.
Preview of coming attractions for running a SaaS company: at virtually every company, churn rates go up as prices go down, because low prices attract tire kickers, pathological customers, and folks who are loyal only to the thrill of finding a deal. You might think that customers paying $10 are worth 10% of customers paying $100, but it's actually closer to 2~3% once you factor in the elevated churn rates.
Do a SaaS! (Though dabbling in SaaS is, perhaps, hard. Maybe dabble in writing a book about the problem your SaaS would solve. If you can't dabble your way to a book dabbling your way to a SaaS app is harder in every way.) Charge more than you think is reasonable for it. Then, double your prices.
Minor nitpick: I get what you mean, but GitHub might be a poor example since GitLab is a strong competitor in this space that is arguably better in both features (self-hosted) and price (free). That said, I can't think of ones for Basecamp or Trello off the top of my head.
Do you use any of them? No, you don't. Because you do not make decisions primarily based on price.
You may think customers, in aggregate, primarily make decisions based on price. You'd be wrong. You're going up against a lot of empirical economics research conducted by, among others, SaaS companies, where they hire someone to tell them to double the prices and that results in 2X the revenue plus or minus 10%.
Preview of coming attractions for running a SaaS company: at virtually every company, churn rates go up as prices go down, because low prices attract tire kickers, pathological customers, and folks who are loyal only to the thrill of finding a deal. You might think that customers paying $10 are worth 10% of customers paying $100, but it's actually closer to 2~3% once you factor in the elevated churn rates.
Do a SaaS! (Though dabbling in SaaS is, perhaps, hard. Maybe dabble in writing a book about the problem your SaaS would solve. If you can't dabble your way to a book dabbling your way to a SaaS app is harder in every way.) Charge more than you think is reasonable for it. Then, double your prices.