Your website is honestly really confusing. The design is nice and clean but the messaging is really lacking. I've ran multiple small businesses and I have no idea what "Zero agent rental forever" would ever mean to a business owner. I also had no idea what IVR meant and I've actually built automated message systems on Twilio.
Are you providing me the agents or do I have to supply themselves? It looks like you're just the software but once again the wording/copy made things incredibly confusing.
Your messaging should reflect that you provide easy to use call center software. If you're competing mainly on price then the "pay only for the calls you make" should be a tagline somewhere... that's a powerful message but I don't see it anywhere on the site.
I also don't really like the design on your features pages..at first I thought they were lists of blog posts. There's so much spacing with big faded images that don't make it easy to see the product. Not to mention you're peppering me with that free trial button when I really just want to read what each feature does...and then you could throw me the CTA at the end of the page if I liked this feature.
May I add if Ola, GE, Monsanto, foodpanda and DD are indeed happy customers of yours... that's an amazing achievement that should be highlighted more. With testimonials.
They are very happy customers :) and we have more too, HDFC life, Zomato, BigBasket, Practo, Intuit, HUL etc. But they are all Indian customers, so not sure if their testimonials will have real value for US customers. But I think your suggestion is good. Let me A/B test with that. Thanks.
I believe Intuit and Zomato are relatively well known in the US. Inuit especially through TurboTax. Maybe you could do something like "Inuit, developer of TurboTax"
I second this. Many of the people who might have the decision to buy, whether barely or really technical, will have heard of Intuit TurboTax. They'll know that's big deal.
But did "Intuit of India" develop TurboTax at all, there might be an issue of truth because same-named entities in different countries aren't necessarily legally part of a single corporation.
The brand is known, so maybe don't mention Turbo Tax but if you show the logo and it's a real testimonial it won't hurt too much that it's all Indians.
Are you providing me the agents or do I have to supply themselves? It looks like you're just the software but once again the wording/copy made things incredibly confusing.
Your messaging should reflect that you provide easy to use call center software. If you're competing mainly on price then the "pay only for the calls you make" should be a tagline somewhere... that's a powerful message but I don't see it anywhere on the site.
I also don't really like the design on your features pages..at first I thought they were lists of blog posts. There's so much spacing with big faded images that don't make it easy to see the product. Not to mention you're peppering me with that free trial button when I really just want to read what each feature does...and then you could throw me the CTA at the end of the page if I liked this feature.