One issue with attracting customers who are looking for cheapness is that they're very likely what Patio11 calls "pathological customers". To be avoided at all costs.
(Look for "How You’re Collecting Pathological Customers And How To Stop")
Having said that, it's an option to attack a market, just be aware of what you're in for. To get reasonable revenue you have to get many more customers. Support loads will be higher. Revenue to support ratio might drive you crazy.
Read his interview with Ramit Sethi here:
http://www.kalzumeus.com/2012/09/21/ramit-sethi-and-patrick-...
(Look for "How You’re Collecting Pathological Customers And How To Stop")
Having said that, it's an option to attack a market, just be aware of what you're in for. To get reasonable revenue you have to get many more customers. Support loads will be higher. Revenue to support ratio might drive you crazy.