On: Something is wrong when the ‘telephone app’ on you...

[dTal]

Well that's certainly an interesting example - that website uses the word "car" in every instance except the domain name.

I think as a usage it's regarded as vaguely old fashioned and twee.

For comparison here's https://www.mobiles.co.uk/ - again, in every instance the noun is either "phone" or the fully qualified "mobile phone".