I'm actually going to disagree on the ServiceMagic comment that the contractor doesn't care.
I worked for a local contractor for several years, and we had to care, if anything, more, about those orders. Those jobs were the ones most likely to file with the BBB if something went wrong. Plus, enough bad reviews and they actually used to hide low-ranked companies.
Which is good: maybe there was a time when they were legitimate, but in the current day it appears they are not. In fact I would consider a 'we bought a AAA rating from Better Business Bureau, look!' as a huge red flag.
I worked for a local contractor for several years, and we had to care, if anything, more, about those orders. Those jobs were the ones most likely to file with the BBB if something went wrong. Plus, enough bad reviews and they actually used to hide low-ranked companies.