Also: If you're asking me to subscribe in the middle of me reading the article, I still happily will enter my e-mail address and click subscribe, but please, please, please do not send me to a new page then to enter more details. I'll instantly navigate back since I actually want to read the text.
I sincerely hope your feedback as well as the other feedback in this thread makes it to the people that are in charge of these decisions. It's in their best interest.
Dear websites: please please stop doing this.