> Adwords is almost useless at this point, though neither of us has had any prior experience so it could just be us not using the tools to their full potential.
For our B2C company, AdWords turned out to be a stable revenue driver for us. I had little experience in it (I'm a software engineer) and it took about $3k burned over 60 days to really understand how to build a profitable acquisition model using AdWords. I bought a couple books and worked on a bunch of multi-variant testing. I eventually obtained a sustainable and predictable process of obtaining revenue.
Never use AdWords Express, spend about 160 hours minimum of learning how marketing and PPC works, and use only data to drive decisions. ROI comes 4 months later when first starting out. If you're an engineer, AdWords API is a really useful to combine CRM and user data to discover new keywords and personas.
For our B2C company, AdWords turned out to be a stable revenue driver for us. I had little experience in it (I'm a software engineer) and it took about $3k burned over 60 days to really understand how to build a profitable acquisition model using AdWords. I bought a couple books and worked on a bunch of multi-variant testing. I eventually obtained a sustainable and predictable process of obtaining revenue.
Never use AdWords Express, spend about 160 hours minimum of learning how marketing and PPC works, and use only data to drive decisions. ROI comes 4 months later when first starting out. If you're an engineer, AdWords API is a really useful to combine CRM and user data to discover new keywords and personas.