Making poor purchasing decisions and being willing to spend more for something you could get for less are two different things though. The fact that most people buy flights based on price and time of the flight over the quality of the airline demonstrates this to an extent.
The grocery store chain Aldi's entire value proposition is that they cut out every modern convenience that costs money and pass that savings on to consumers. For example, you have to pay 0.25 if you want a cart, but you get it back if you return your cart, thus drastically reducing the need to have extra workers to go get carts and bring them back in from the parking lot. Also, they don't have bags for your groceries, rather they have empty cardboard boxes you can use if you want (similar to Costco or Sam's Club). You'd think that that would turn people off, but actually people are very easily swayed at the prospect of saving a few bucks.
Far from the spartan shopping experience turning me off, I preferentially shopped at Aldi and Lidl when living in the UK. I like that it's noticeably cheaper, but more than that, I like the feeling that I'm doing my small part to limit wasteful excess consumption by freeing up the resources that traditional grocers spend on pretty packaging and arranging cans and packages on shelves.
The grocery store chain Aldi's entire value proposition is that they cut out every modern convenience that costs money and pass that savings on to consumers. For example, you have to pay 0.25 if you want a cart, but you get it back if you return your cart, thus drastically reducing the need to have extra workers to go get carts and bring them back in from the parking lot. Also, they don't have bags for your groceries, rather they have empty cardboard boxes you can use if you want (similar to Costco or Sam's Club). You'd think that that would turn people off, but actually people are very easily swayed at the prospect of saving a few bucks.