This is a pretty important detail, because it means that only the most obnoxious site designs will suffer. There are still some ads. Indeed, the remaining ad space might even grow in value, partially compensating for the loss of the obnoxious follow-on pages.
Of course, that assumes a more intelligent metric for ad value than just the raw number of page views. Which means that this whole thing could end up benefiting Google. Who has the analytics data to help put a value on ads that is more intelligent than just "cost per thousand downloads of the ad, even if those downloads are on page seven of a ten-'page' article"? I know who!
Of course, that assumes a more intelligent metric for ad value than just the raw number of page views. Which means that this whole thing could end up benefiting Google. Who has the analytics data to help put a value on ads that is more intelligent than just "cost per thousand downloads of the ad, even if those downloads are on page seven of a ten-'page' article"? I know who!