A lot of the reviews are positive about the first 2 chapters, but complain that the remaining chapters lack depth. I would like to own a good marketing book for techies written for this age, but I like to see concrete advise.
This book is great. First few chapters outline the general framework and give you the overview of strategies("traction channels"), and the remaining chapters just explore each strategy in more detail.
Definitely worth buying even for the first two chapters.
How do you feel?