1) Build an MVP, and get it to beta.
2) _Then_ get customers to try it out (give them an incentive, such as giving it to them for free). This works well with individuals, or small businesses. Larger company's won't give you the time of day, and you probably want to wait until you have some sort of following before you approach them; or you'll get squashed.
3) Get feedback.
4) Repeat steps 2/3 until your out of beta.
1) Build an MVP, and get it to beta. 2) _Then_ get customers to try it out (give them an incentive, such as giving it to them for free). This works well with individuals, or small businesses. Larger company's won't give you the time of day, and you probably want to wait until you have some sort of following before you approach them; or you'll get squashed. 3) Get feedback. 4) Repeat steps 2/3 until your out of beta.