I'd be pretty surprised if Airbnb won't be looked at as a fad in a few years time, independent of the hotel's action plan.
Hotels deliver a consistent experience up to certain standards, Airbnb doesnt. The price difference is marginal at best and staying in someones spare bedroom doesn't magically make your trip 'authentic'.
There are use cases where it makes sense (e.g. cheap shared accommodation, large flats with kitchens for families) but for most use cases covered by hotels it just doesnt.
What will happen is that more bad experiences happen and travel through social media, regulation will increase and it will go back to its niche life where it will do a great job.
Hotels deliver a consistent experience up to certain standards, Airbnb doesnt. The price difference is marginal at best and staying in someones spare bedroom doesn't magically make your trip 'authentic'.
There are use cases where it makes sense (e.g. cheap shared accommodation, large flats with kitchens for families) but for most use cases covered by hotels it just doesnt.
What will happen is that more bad experiences happen and travel through social media, regulation will increase and it will go back to its niche life where it will do a great job.