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IMHO, I dont think it will pan out this way. Companies are being breached, and neither their marketshare nor profits are being significantly affected. Aside from https://www.dailydot.com/layer8/code-spaces-hacked/ -- how many other companies do you know which really paid a significant price for being hacked?

Yes, Anthem/BCBS, Target, HD, Sony, etc, etc have all had losses.. but they really havent been long-term impacted it seems.

I dont know what the answer is, this sucks hard as both a consumer and an infosec person. I tend to view security as a "hidden performance" factor. As long as the security flaws don't inconvenience the paying customers too much, they simply don't care if they exist or not.




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