Wow, I always thought retailmenot was like a small 2 person company with a bunch of scripts to scrape coupons and rank high in SEO. What do their 500+ employees do.
It used to be a 2-person company before it was acquired. A large part, surprisingly is scale. During Black Friday to Cyber Monday, for instance, the site is hit pretty hard by all the on-line shoppers. There's also a ton of different sites they manage, of which RetailMeNot is just one (deals2buy is another, a bunch of other international sites). They also have iOS and Android apps, mobile versions of the sites and a lot of community engagement.
There's a whole department to figure out which coupons do well and which affiliates pay better than which other ones to figure out which ones to feature. There's another department to manage all the different commission rates (mostly to call those companies to pay more). There's a whole community engagement group that tries to get more users to submit coupons or more users to use the site. There's a sales department that tries to get exclusive coupons in return for featuring them. There's even customer service to deal with users that are having trouble. Finally, there's a department to acquire new properties. Also, all those international coupon sites have their own mini versions of all these departments.
You also need HR, finance, office manager, etc. The headcount goes up pretty quick. When I left it was around 400 employees. It actually hasn't grown that much in 3+ years.
Wow, very interesting. I too thought it was a 1 man website, largely based on the aesthetics - is that accidental or deliberate? I think the 1 man show might be a better image.
There's a whole slew of designers and UX people, so whatever you see is definitely deliberate. They do a lot of usability testing, not just for the website, but the app, mobile site, etc. You would not believe how many iterations of something tiny like a slight change in the thumbs up button goes through. Everything is related to clicks and revenue, so there's a lot at stake for even small changes.
