This seems like a tricky case because if the users and drivers are being completely rational, it's not clear that Uber's deception should have affected their behavior. Sure, the drivers expected to make X% of fares, but realistically they probably estimated what that would come out to be not from looking at customer fare data (in which case the deception would have materially harmed them) but rather by tracking what they or other drivers were actually getting paid.
Still, if the allegations are true, a culture where it is fine to engage in such active deception is not a good sign.
Still, if the allegations are true, a culture where it is fine to engage in such active deception is not a good sign.