John's investment was tiny compared to what VCs invest. 90% of his investment is...

xal on June 3, 2010 | parent | context | favorite | on: Profitable & Proud: Shopify

John's investment was tiny compared to what VCs invest. 90% of his investment is time and advice. Mostly in the form of CEO coaching.

Another way of looking at it: Shopify only has common shares. There has not been any Series A or preferred share of any kind.