The sensational headlines of pre-radio print, yes, today's clickbait isn't half as fresh as we like to think.
But it's not just scale: Online has massively lowered the barrier of entry for the technical prerequisites of reaching people, but the barriers of entry for actually getting attention were still basically the same as before. Until social came along and added that skewed lottery of "viral" on top.
But it's not just scale: Online has massively lowered the barrier of entry for the technical prerequisites of reaching people, but the barriers of entry for actually getting attention were still basically the same as before. Until social came along and added that skewed lottery of "viral" on top.