"Perhaps that’s why podcasts have surged in popularity and why you find such a refreshing mixture of breadth and depth in that form: Individual episodes don’t matter; what matters is getting subscribers. You can occasionally whiff, or do something weird, and still be successful."
Disagree. I think that is one of the main reasons of why podcasts haven´t become more popular. It is way harder to see people sharing just one episode or a piece of an episode in a conversation. Usually, they just say they listen to a particular podcast and you should go and listen to someone talk for 30 minutes before decided if you wanna follow him. And that particular episode that you chose could one of the worst that the podcaster has produced.
Individual episodes matter, especially to bring more people to your subscribed list.
A personal example it is how I discover the best, IMO, podcast: 99%invisible. I was reading the most upvoted comment about a shared video on Reddit about how Taiwan collect their trash and he was suggesting listen to this podcast episode http://99percentinvisible.org/episode/separation-anxiety/ After listening to the episode, and to his sponsor to this particular episode, I subscribed.
And brands cares way more about engagement than about the numbers of the subscriber. You could have a big number of subscribers that doesn't react to anything that you produce. And you could have a small number of subscribers that really like your content and, especially, trust in your endorsements. And the best way to metric this is seen the numbers of sharing, likes, and comments in the content that you produce. Engagement numbers is more important than plain numbers, for everybody.
Disagree. I think that is one of the main reasons of why podcasts haven´t become more popular. It is way harder to see people sharing just one episode or a piece of an episode in a conversation. Usually, they just say they listen to a particular podcast and you should go and listen to someone talk for 30 minutes before decided if you wanna follow him. And that particular episode that you chose could one of the worst that the podcaster has produced.
Individual episodes matter, especially to bring more people to your subscribed list.
A personal example it is how I discover the best, IMO, podcast: 99%invisible. I was reading the most upvoted comment about a shared video on Reddit about how Taiwan collect their trash and he was suggesting listen to this podcast episode http://99percentinvisible.org/episode/separation-anxiety/ After listening to the episode, and to his sponsor to this particular episode, I subscribed.
And brands cares way more about engagement than about the numbers of the subscriber. You could have a big number of subscribers that doesn't react to anything that you produce. And you could have a small number of subscribers that really like your content and, especially, trust in your endorsements. And the best way to metric this is seen the numbers of sharing, likes, and comments in the content that you produce. Engagement numbers is more important than plain numbers, for everybody.
http://www.adweek.com/digital/micro-influencers-are-more-eff...