Agree that CTR isn't the main metric that matters from a business perspective, b... | Hacker News

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jonathankoren on March 29, 2017 | parent | context | favorite | on: The Deck ad network is shutting down

Agree that CTR isn't the main metric that matters from a business perspective, but it's the one to verify the statement "no one clicks on banners".

8note on March 30, 2017 [–]

Isn't that the wrong question?

what I'd really like to know is whether banners are a worthwhile investment, not if they get clicked on.

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