I don't buy this argument. I have no trouble reading fresh, interesting content without feeling the need to jump away on an embedded link.
The reason that I click a link is that I've lost interest, or have found new interest, in something that the author is referring to. Why is this a bad thing?
Context-switching on the web is cheap enough that I shouldn't have to scroll to the end of an article to find a link to something more interesting than what I'm reading right now.
Meanwhile, the links at the end of this article are not helpful. They have no context, and require me to think back through the article to decide if I want to read them.
The reason that I click a link is that I've lost interest, or have found new interest, in something that the author is referring to. Why is this a bad thing?
Context-switching on the web is cheap enough that I shouldn't have to scroll to the end of an article to find a link to something more interesting than what I'm reading right now.
Meanwhile, the links at the end of this article are not helpful. They have no context, and require me to think back through the article to decide if I want to read them.