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I spent years designing electronics and motors for GE, including the washing machines. I never once heard anyone in any department make the slightest mention of designing a product to fail. That was a side effect of something like "design for 20 years" but "prove reliability for 10 years". The purchase price set by the market was just too low to prove reliability longer. I'm not sure if the following was true, but I did hear the discussion of "for every $1 we add to the product cost, it will cost the customer $5". People move every 7-10 years and moving appliances is a pain, so I think that's just where the market landed when accounting for reliability vs price.

I think there's some unfair nostalgia about appliances being built to last years ago. A quick search revealed a 2 speed/3 cycle 1962 washer sold for $185 which is over $1400 today. You can buy that washer for $300 today. Plus it has safety features to prevent ripping your kid's arm off. :)

Sources:

http://www.thepeoplehistory.com/60selectrical.html

http://www.in2013dollars.com/1962-dollars-in-2016?amount=185

https://www.lowes.com/pd/Roper-3-5-cu-ft-High-Efficiency-Top...




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