What if your company decided to sacrifice features for maintainability and kept the electronics in the product to a minimum? There might be a strong market for something that does only 1-2 things but can be maintained indefinitely with simple materials and tools.
Historically, the company I work for has been a market leader in the niche they serve, and as such, their products were initially incredibly complex as they were first to market and invented a lot of the technology. Over time, those products have been simplified and cut down, with only the most important features kept (and a few "whiz-bang" features).
Interesting issue with this, though - while I completely agree with your suggestion, some of the pushback for taking that direction involves the perception that the inherent complexity of the products is a strategy in and of itself. If the product is simplified and streamlined then it is easier to copy and harder to protect, according to some who think that way.
Personally, the competition is going to be there if it really is that much simpler to make the same product with less components/features and easier to maintain. Patents, etc. protect a business' position to an extent but, ultimately, competition still often points the way to more efficiency that benefits everyone.
I think much like companies use "planned obsolescence" to try to control their market position, they also use "intentional complexity" to try to do so as well. Both strategies have their pros and cons.
I think really strong companies maintain market dominance with simply constructed, simply understood offerings, done well, at a fair market price, with the related mind-share branding that goes with it. But that definitely sounds a lot easier than it is in reality.
Then you can't offer the features and efficiency that the competitors' models do. Replacing the simple mechanisms of yesteryear with microcontrollers and sensors is how our appliances have become so much more efficient, just like humans have become the dominant species on this planet by having the most complex brain, instead of trying to get by with the mental abilities of an amoeba.
