I don't understand this if you have any competitors. Whenever I have a product fail, I don't buy any products from that same company again if at all possible. I had a Maytag dishwasher fail. I won't buy (and haven't bought) Maytag dishwashers since.
As the author notes, there is very little real competition in appliance manufacturing, with a few companies making the vast majority of brands out today. If you stop buying a Maytag dishwasher, there is a good chance you'll end up with another brand that happens to be owned by Whirlpool Corporation.
