>Maximizing profits also involves making products at the price points customers want. If customers don't want to pay for 50 year appliances, why should they make one?
Are customers even offered the option?
And why would "50 year appliances" have to be more expensive? The simple parts, and more basic processes used to manufacture them don't sound like costing more. And they could drop most of the electronics, IoT crap, and fancy features. If the average household could buy a fridge in 1970, why wouldn't they be able to afford one today?
Sure they are -- eg Ford, Chevy, Toyota, and Honda still sell cars. We're betting on getting to 250k and the maintenance costs: do you pick a Honda Civic/Toyota Corolla, or a domestic brand?
Miele sells dishwashers.
And better made things cost more money for lots of reasons -- better materials ($$), more coats of paint (time, materials), heavier duty metals or plastic (time, materials, shipping expense), more careful manufacture, tighter tolerances, and marketing.
Maybe they couldn't afford a refrigerator in the 1970's. Living within ones means is a value that has not been a large part of the country's identity (US.) We could just be growing more conscious of living with in our means now because of the economic crisis. I don't mean to sound like an expert or anything, I'm just playing devil's advocate
When did I contest this? What I asked is: if they could afford a 50-year-good fridge in the 70s, why wouldn't they be able to afford a 50-year-good fridge today?
Are customers even offered the option?
And why would "50 year appliances" have to be more expensive? The simple parts, and more basic processes used to manufacture them don't sound like costing more. And they could drop most of the electronics, IoT crap, and fancy features. If the average household could buy a fridge in 1970, why wouldn't they be able to afford one today?