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The best aspect of social media is social cohesion, and Facebook is decent at it. Being able to maintain, develop or otherwise keep in touch with people has a huge impact on quality of life.

The tragedy of Facebook is that it has integrated my ability to connect with friends and random people with 'news' using perverse solicitous internet marketing.

Of course, most of these temptations I've requested, essentially forcing myself to scroll through a Reddit-like waste of time just to see what my cousins or friends are up to. Yet the inertia of bad decisions is hard to steer against.

I'd view more ads or pay $100/month if Facebook was purely about individuals, had no brands or influencers, and it was just a way to maximize social cohesion.

If Facebook introduced a big "No News" button as an easy way to opt out of the noise, would it make the world a better place? Zuckerburg is making the world a better place through philanthropy but in business he's in the unique position of being able to magnify human ideals and spark a type of social enlightenment and cultural renaissance.




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