Facebook will remain an "ads" company for as long as it's profitable. Marketing dollars will always need go somewhere, so I'm not convinced the advertising market will just wither and die in the face of adblockers. As long as Facebook commands an army of eyeballs, its advertising business will be profitable.
Facebook has shown a willingness to diversify its social properties via synergetic integration. See: whatsapp, instagram.
Facebook will likely continue to diversify its business. For example, it could easily repurpose its excess hardware to enter the cloud computing market and compete with AWS/GoogleCloud. I would be surprised if this is not on the roadmap.
Yes. As we've seen, the only way to stop such things, is for the next disruptive company to come along and fuck their shit up.
Something will likely come along. My guess is that it will be spam-related, which will make the FB user-experience too difficult to use to get a quality experience. FB will try to appeal to government for protectionist legislation, but it won't happen fast enough.
Facebook has shown a willingness to diversify its social properties via synergetic integration. See: whatsapp, instagram.
Facebook will likely continue to diversify its business. For example, it could easily repurpose its excess hardware to enter the cloud computing market and compete with AWS/GoogleCloud. I would be surprised if this is not on the roadmap.