That's a pretty good addition, maybe added to the point of being able to sell 1000 units at $10 point. That point is the most abstract, Im not saying that your business model needs to fit those criteria specifically, just that 10k somehow per month needs to be quite possible, relatively quickly in order for it to be a positive thing for the business idea.
My first business went against both of your points (it was a premium product and we needed to change behavior of the users). I can vouch for the fact that this is tough, and things are slow, but that business also developed the most ardent followers of anything I have done since. It takes time (which is usually a bad thing if you dont have other revenue streams keeping you afloat), but once you do it, you have a serious asset in your customers. If you want to check it out, its HoboHookah.com, we actually patented the product and recently got our claims approved (I wrote the patent myself, which isn't experience you get in an MBA program!).
My first business went against both of your points (it was a premium product and we needed to change behavior of the users). I can vouch for the fact that this is tough, and things are slow, but that business also developed the most ardent followers of anything I have done since. It takes time (which is usually a bad thing if you dont have other revenue streams keeping you afloat), but once you do it, you have a serious asset in your customers. If you want to check it out, its HoboHookah.com, we actually patented the product and recently got our claims approved (I wrote the patent myself, which isn't experience you get in an MBA program!).