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"If it's making more than it's costing him, and he's got time to be getting on with other stuff, he's doing pretty well in my book."

If I put up a random web page on a free hosting provider, slapped Adsense on there, and started making $1/month, it would also fit your definition.

You set the bar on "pretty well" way too low. This is also the problem with a lot of startups (and why they end up failing).




Perhaps I should have added "and he can quit his day job" to the list.

I you've hit on the point, though. Obviously I have a lower set of criteria for what makes something a "success" than you do; I don't believe something needs to actually take the exponential curve up to VC heaven to be worth doing and a commercial success - whether or not the business model could, in fact, support that.




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