Companies opt-out of advertising on shows or events that revolve around programm... | Hacker News

Hacker News new | past | comments | ask | show | jobs | submit

login

mywittyname on March 1, 2017 | parent | context | favorite | on: Leaked Snapchat emails: Anti-gun group told to pay...

Companies opt-out of advertising on shows or events that revolve around programming they don't feel aligns with their company values. So, when I see the NRA opting into advertising for this event, I see it as sponsorship and support of the message.

If I saw an Exxon Mobile commercial during a climate change documentary, I would take that as tacit support of the subject.

Now, obviously I'm wrong. So can someone explain why this advertising is so valuable to the NRA? I guess it's just trolling.

dave5104 on March 1, 2017 | [–]

It's probably valuable since they see it as a potential avenue to sway opinions of those who may be closer to the fence between anti-gun and for guns.

LyndsySimon on March 1, 2017 | [–]

> So can someone explain why this advertising is so valuable to the NRA?

As far as I can tell, the NRA isn't even involved here.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact