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Companies opt-out of advertising on shows or events that revolve around programming they don't feel aligns with their company values. So, when I see the NRA opting into advertising for this event, I see it as sponsorship and support of the message.

If I saw an Exxon Mobile commercial during a climate change documentary, I would take that as tacit support of the subject.

Now, obviously I'm wrong. So can someone explain why this advertising is so valuable to the NRA? I guess it's just trolling.




It's probably valuable since they see it as a potential avenue to sway opinions of those who may be closer to the fence between anti-gun and for guns.


> So can someone explain why this advertising is so valuable to the NRA?

As far as I can tell, the NRA isn't even involved here.




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